Right: Daniel Brühl with ZEGNA x The Elder Statesman
September 21, 2023
ZEGNA and The Elder Statesman, following their exclusive presentation in Paris in February, have unveiled their new campaign, highlighting the participation of Spanish-German actor Daniel Brühl.
This collaboration marks the beginning of an ongoing dialogue centred on Oasi Cashmere, a platform that promotes the exploration of new cultures and progressive, responsible approaches. ZEGNA is committed to achieving 100% traceability of Oasi cashmere fibres by 2024.
September 21, 2023
This collection, called ZEGNA x The Elder Statesman, is based on a shared devotion to craftsmanship, excellence of materials and synchronisation with nature. It represents a new stylistic direction that fuses ZEGNA styles with vibrant colours, quirky prints, rich textures and relaxed cuts.
The campaign was shot at ZEGNA's historic wool mill, located in the heart of Oasi Zegna in the Italian Alps. In this natural setting, Daniel Brühl celebrates his commitment and connection to nature and the environment. As a nature lover and long-time friend of the house, Brühl explores the spirit of the collection and its impeccable craftsmanship.
Daniel Brühl shared his impressions of the collaboration: "What the visionary Ermenegildo established over a hundred years ago continues today. A place where the breathtaking nature and the people who live and work there are respected and appreciated. If you visit Oasi Zegna, you will see the dedication and passion of everyone who works for ZEGNA. Every thread, every button, every detail is homemade. The philosophy of the ZEGNA family and the creative brain of Alessandro Sartori are the reason why ZEGNA men's fashion is the most outstanding."
This collaboration, born at Oasi Zegna, amplifies the essence of ZEGNA's Oasi Cashmere platform to a wider audience. It also represents an evolution of the house's founding philosophies of sustainability and responsibility. The partnership reflects both brands' shared passion for sophisticated craftsmanship and uncompromising luxury.
With the announcement of Daniel Brühl as the official face of the campaign, he becomes the latest member of ZEGNA's 232nd Community of global creatives, which includes Global Ambassadors Mads Mikkelsen, Leo Wu and Kieran Culkin.
Discover the Zegna boutique in Galería Canalejas open Monday to Saturday from 10:30 am to 8:30 pm and Sundays and holidays from 12:00 pm to 8:00 pm at Plaza de Canalejas, 1.
November, 17, 2023