Total Look: Jil Sander
Total Look: Jil Sander
14 March 2024
Garden of Style sets the fashion tone for Spring-Summer 2024, fusing couture with nature with collections from renowned brands, promising a season of refined elegance and sophistication.
14 March 2024
The new Spring/Summer 2024 campaign, "Garden of Style", pays tribute to sophistication and refined style, using Madrid's majestic Royal Botanical Gardens as a backdrop. This setting represents the harmony between fashion and nature, offering a fresh and vibrant perspective on the latest ready-to-wear trends from some of the world's most iconic fashion houses.
Giorgio Armani redefines femininity with a collection featuring pastel tones and flowing silhouettes, while Jil Sander opts for sleek minimalism with clean lines and precise cuts. Both brands emphasise the importance of lightness and subtlety in design, offering a modern take on traditional elegance.
Louis Vuitton explores volumes and textures under the direction of Nicolas Ghesquière, creating a collection full of details and contrasts. Valentino, with its "L'École" collection, celebrates femininity through fluid patterns and handcrafted embroidery. Saint Laurent enhances daytime looks with natural tones and feminine cuts, highlighting fabrics such as tulle in floral prints, while Zegna, through 'L'Oasi di Lino', advocates high quality and versatile linen, with flowing lines and colours from mint green to vibrant orange.
Dior introduces us to a rebellious elegance with garments that mix transparencies, lace, and an aesthetic reminiscent of Victorian style, but with a bold, contemporary twist. In contrast, Hermès stays true to its ethos of "quiet luxury", presenting a collection that stands out for its discretion and sophistication, with sensual silhouettes that emphasise the contours of the body through monochrome looks and subtle details.
The "Garden of Style" campaign celebrates the link between the art of fashion and the unparalleled beauty of nature, while reinforcing Galería Canalejas' commitment to promoting culture and sophistication in the heart of Madrid.
See the collection at Galería Canalejas, open Monday to Saturday from 10:30 to 20:30 and Sundays and holidays from 12:00 to 20:00 at Plaza de Canalejas, 1.
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Creative direction & styling: Blanca Jiménez de la Hoz | Photography: Javier Márquez | Video: Juan Millás | Models: Marine Deleeuw & Marçal Taberner