Zegna

ZEGNA: VALUES, VISION AND SUSTAINABILITY. THE NEW STORE AT GALERÍA CANALEJAS

June, 2, 2022

The path followed by Zegna sprang forth from the vision and dream of its founder, Ermenegildo Zegna, who began bringing his ideas to life through fabrics, eventually creating an entire community and lifestyle.

Oasi Zegna represents the ecological focus adopted by the founder. Even before the word “ecosystem” existed, Ermenegildo had already started to create his own: an environmental restoration project around the factory that became a sustainable independent area located on 100 km2 of land; the prefect place for connecting with nature and respecting local ecosystems.

The new values campaign by the company - ZEGNA 232 - presents a family of visionaries who share a series of principles and a progressive vision of the future.

The campaign includes the musician Marracash, the actor Isaac Hempstead Wright and the director of the Yagamoto movement. These three visionaries challenge the conventional and dare to take bold decisions that establish new paths for themselves and for others who follow. Furthermore, it offers a graphical representation of the road alongside a powerful symbol that traces a forward journey to unite this community of visionaries and pay tribute to a path worth taking.

For Zegna, the journey is more important than the destination.

Discover the values of the latest firm to join the family of boutiques at Galería Canalejas. Open Monday to Saturday from 10:00 to 20:00 and Sundays from 12:00 to 20:00.

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