LADY-DATEJUST, THE ROLEX OF CHOICE FOR DEMANDING WOMEN

June, 16, 2022

The Oyster Perpetual Lady-Datejust from Rolex is a classic among timepieces for women, a real gem that transcends time and fashion. This has always been the case since it was first revealed in 1957 at a time when women themselves were changing.

Rolex upholds a certain premise: if “classic” means always pursuing a higher standard, if it means perpetuating traditions while combining elegance with precision, grace with resistance, beauty with performance... then the Lady-Datejust is, indeed, “a classic timepiece designed for a lady”, as some might describe it. Maybe they’re right.

The empowerment of women has always been a goal sought by the Swiss company. Female pioneers have been a constant cornerstone in the company’s history ever since the early days of this brand. Lady-Datejust is a celebration of all those women who dare to blaze new trails.

Designed for smaller wrists, it has a robust, well proportioned and elegant 28 mm Oyster case - the perfect size for those women who prefer a watch as an accessory rather than a timepiece - with a middle case that is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy, or from 18 carat gold. The piece is also water resistant to a depth of 100 metres.

There is a Lady-Datejust for every woman, with a broad range of materials, types of bracelet, bezel finishes, dial colours and a choice of encrusted diamonds or not. These models are also equipped with the calibre 2236 and have Superlative Chronometer certification, just like all Rolex watches.

The Lady-Datejust is a timepiece for demanding women. Are you one of them?

Discover it for yourself at the Rolex store in Galería Canalejas at Plaza Canalejas, 1. Open Monday to Saturday from 10:00 to 20:00 and Sundays from 12:00 to 20:00.

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