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DISCOVER MAKE-UP OF THE 21ST CENTURY: CUSTOMISABLE AND ECO-RESPONSIBLE

July, 14, 2022

They should have natural formulas. They should use refillable and recyclable cases. They should be unique and customisable items. They should be vegan and artisanal. These are some of the successful characteristics of La Bouche Rouge.

Established in 2017, this French company made a firm commitment to eco-responsibility by becoming a recognised make-up maisonthat reconciles luxury with durability.

That romantic idea of holding on to an object that gets passed down from generation to generation (and comes from another time) seems to have been reborn and even made contemporary through the vision of such brands as La Bouche Rouge. One reason why? Customisation. The French maison specialises in offering unique items to its customers with their initials so they keep them forever.

Furthermore, the company offers refillable and reusable cases made from leather off-cuts supplied by Tanneries du Puy, a supplier to luxury companies in Paris.

In Spain, this exclusive customisation service is only available at Galería Canalejas. The process is very simple: you just need to pick your shade of lipstick, a colour for the case and decide on the initials - for yourself or as a gift. Then there’s nothing else for you to do except enjoy it!

Although lipsticks are their star products, their make-up line also includes products for eyes and faces. The Le Sérum Noir eyelash mascara is one of them, with 99% ingredients of natural origin and 100% recyclable and innovative packaging.

The names of their Eyeshadow Palettes, with four shades and available in five colours, pay tribute to the rivers that are slowly disappearing. Made from recyclable paper, it is water-resistant and free from all plastic lamination.

La Bouche Rouge is an experience in durability and an invitation to consume differently in the modern age. Beauty Gallery by Isolée is the first French make-up maison that respects the future and the planet.

Open Monday to Saturday from 10:00 to 20:00 and Sundays from 12:00 to 20:00 at Plaza de Canalejas, 1.

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