Collection 724 by Maison Francis Kurkdjian

For years, Maison Francis Kurkdjian has traveled the world, touring every corner of the planet. Although he was born and studied in Paris, during his youth he lived and worked in New. Later on, he had a chance to work in cities like Tokyo, Sydney, New Delhi, Seoul, Bombay, Shanghai, Kuala Lumpur, Manila, Berlin, London, Moscow, Buenos Aires, Houston and Los Angeles.

"There is something in big cities that invades you, electrifies you, elevates you. I translated that communicative energy, that pulsating life in unison, into an urban, floral, musky fragrance that I called 724, for 24 hours of scented life, seven days a week," Francis Kurkdjian said.

Maison Francis Kurkdjan's 724 perfume is musky floral eau de parfum that borders on the ethereal and combines citrus aromas (tangerine and bergamot), white flowers (mock orange, Egyptian jasmine, freesia, sweet pea and orange blossom) and musk. A luminous and addictive perfume that invites you to enjoy the clean freshness full of energy.

Feel the awakening in the heart of the city that never sleeps. Under the blue sky, while the steam of the laundries is sucked into our lungs, with the combination of bergamot and aldehydes offering an almost virgin freshness. When the city reaches its maximum hustle and bustle, the flowers are aligned: the jasmine of poets, the Egyptian jasmine and the pea of smell follow each other in effervescence, while the orange blossom and Freesia are wandering gracefully.

Within the vertical architecture that characterizes New York City, when the sun goes down, it is possible to feel the enveloping and soothing aroma of white musk and sandalwood. An addictive, fleeting and comfortable aroma, to let yourself get carried away by the dynamism and energy of the big city and return to live in harmony with it.